ENDLICH - eTourism Casestudies - mein neues Buch ist da

Während der ENTER-Conference vor vier Jahren ist mir die Idee gekommen, ein eTourism-Buch mit Fallstudien herauszugeben. Nach einigen Vorbereitungen fragte ich meinen Kollegen und Freund Dimitrios Buhalis, ob er Lust habe daran mit zu wirken. Dann wurde das Projekt gemeinsam in Angriff genommen. Nun halte ich es endlich stolz in Händen... und mir fällt ein Stein vom Herzen!!! Warum? "eTourism Casestudies" ist das bislang umfangreichste (wenngleich nach Seitenzahlen - ca. 500 - nicht dickste) meiner Bücher. Aber..... es ist auf Englisch, hat 42 Fallstudien in 6 Großkapiteln. Es wirkten über 70 Autoren aus allen Teilen der Welt mit und ist im "Butterworth Heinemann / Elsevier" Verlag erschienen. Insgesamt hatten wir das Buch VIER mal editiert (das waren 9 dicke Ordner Korrekturen)!

Kurz: ich bin happy!!!


Hier eine Beschreibung des Buches:
Book Description
First book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders

Product Description
'eTourism Case Studies' bridges the gap in contemporary literature o by carefully examining the marketing and management issues of companies that have successfully implemented eTourism solutions. A total of 42 case studies can be found in six sections, which explore the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of pedagogic aids.

Divided into the following sections, the case studies are used to illustrate the theory and issues to finally present a big picture of innovative and successful ICT usage in the tourism sector:

* Hospitality
* Intermediaries
* Destinations
* Transportation
* IT-Systems in Tourism
* Mobile Systems and Services

With contributions from leading global experts both from the industry and academia, each case follows a rigid structure with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors highlighting the key issues and theories. Cases covered include: Intercontinental Hotel Group and online intermediaries, Lastminute.com, Amadeus, VisitBritain, Enterprise Rent-a-car, Lufthansa systems and many more.

• Prepares students and professionals to take advantage of emerging trends, techniques and methodologies to create new product, industry structures and management practices
• The first book of its kind to bring together up to the minute and important case studies from the industry
• Discusses managerial best practice, trends and tools to support the development of the eTourism sector for the future
• Written by leading global experts both from the industry and academia

Hier gibts das Buch bei Amazon.de